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Harwood Gold

Welcome to the Harwood Gold Store & Café - the sweetest spot in downtown Charlevoix. Here you can shop all Harwood Gold pure maple syrup and made-with-maple gourmet products and Enjoy espresso & tea drinks, smoothies, fresh pastries, and their delicious hand pies. The Parsons family has been making maple syrup in Charlevoix, Michigan since 1898, and it’s the foundation of everything they do at Harwood Gold. Learn more by visiting

Harwood Gold owner Amber Parsons answered some questions to help us learn more about this truly unique small business in downtown Charlevoix:

What are three of your business differences that are unlike any other competitor?

  • Our main difference is that we only use maple sugar or maple syrup as our sweetener in all our products and have less sugar per serving. Most of our products only have >3g of sugar per serving. This makes our products much healthier for the consumer. They are able to have their favorite traditional sauce or jam, just healthier.

  • Meat Pies! They're different than pasties and pot pies, traditionally British, and you'll definitely be back for more.

We have been operating as a maple syrup farm within the same family since 1898, that's 5 generations of making maple syrup on the same farm.

What product in your business is different from competitors?

All of them! :) Because of the reasons listed above. Our highlight is our award winning Farm-Style Sriracha.

What service does your business provide that is different than most others?

Apart from great maple syrup products, we also have our delicious meat pies. We offer these frozen or served hot while you dine in. We have fantastic coffee and an array of baked goods, some gluten free and vegan.

What is your experience and background?

I went to school for business with a focus on marketing and advertising.

What is something about your business that customers do not expect?

That we're not a franchise.

Do you have employees? If so, share ways that you help make them feel valued.

Yes. Listen to them. Spend time with them. They all have different ways of feeling valued. Some need time, some need cards and presents, some need more hours. There isn't one thing that works for all. You have to find what makes each feel valued in their own way.

What is one of your favorite customer testimonials your business has received?

How tenacious we've been through uncertainty.

Does your company have a personality and an attitude, and if so, how would you describe it? Grounded, down to earth, welcoming, and friendly.

Why did you choose to own a business in downtown Charlevoix?

Because we're rooted in Charlevoix. It made the most sense to open our first store here because our farm is located in Charlevoix.

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